The history of Ali Group dates back to pre-independence days, almost a century ago, when the highly dynamic personality of Sir Syed Maratib Ali envisioned the importance of trade and industry in the sub-continent. He expanded his agricultural business into trading and industrial partnerships. Soon after independence of Pakistan in 1947, the business activities were further developed into industrialized operations. Treet Corporation was setup in 1952 and is almost as old as the country itself. Companies within Group are Semi-Autonomous units responsible for their own budgeting, new products launch, market decisions and new venture exploration and pricing. Operating as strategic business units, they are treated as internal profit centers by the corporate headquarter i.e. Treet Corporation limited, the holding company. These business units develop their business strategies though independently from other businesses but are trained to remain in-tune with broader corporate business policies. Corporate strategy (by the Parent Company) seeks to develop synergies across business units by sharing and coordinating staff, making investments in these units and using them to complement other corporate business activities.
The business of the Treet Group is as follows:
Our Mission is, to satisfy and meet the needs of our customers, providing our products and services with the quality, adjusted to their needs and preferences and to create, value for our stakeholders through originality and strict adherence to our principles. We being a conscientious producer, and having stood the test of time, will continue our emphasis on responding to customer need with value-added products and services.
To be innovation in our field to the benefit of society. We will fairly compete in quality, technology, sales and marketing expertise, while ensuring sound financial and sustainable growth of the TREET GROUP for the sake of its stakeholders and reputation.